Qantas Magazine – Spirit of Australia

Qantas Spirit of Australia targets the discerning traveller in print, online, via social media and on tablets. Qantas magazine is Australia’s No.1 magazine in the Business and Airline categories, providing Qantas’s 2.3 million business and leisure passengers per month with a unique combination of travel news and in-depth features on local and international destinations, as well as content covering business, sports, food, wine, style, arts, technology and luxury – all written by highly respected contributors.

Qantas Travel Insider (, the magazine’s digital platform, is one of the most visited premium lifestyle media sites in Australia (Nielsen), offering thousands of expert insiders’ guides and features to help visitors plan their trips to more than 40 destinations worldwide. Users can explore detailed guides to major destinations through the eyes of prominent locals, award-winning writers and celebrated taste-makers, as well as find the best experiences in sections on family travel, business travel, cruising, adventure, romance, food, accommodation, travel tips and more.

AUDITED READERSHIP: 406,000^ readers per month
DISTRIBUTION: Inside seat pockets on all Qantas international, domestic and regional flights, and in all Qantas airport lounges and selected 5-star hotels in Australia

ONLINE AUDIENCE 169,000* unique visitors per month; 2,186,315** page views per month

Source: ^Roy Morgan Research Sept 17; *Nielsen DRM Oct 17; **Google Analytics, December 2017


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