AIM Appointed Southeast Asian Media Representative for KLM’s Holland Herald

HONG KONG, 1 January 2017 – Adding to its impressing portfolio of in-flight media, Asian Integrated Media (AIM) has been given exclusive representative rights in the Southeast Asian markets for Holland Herald. First published in January 1966, Holland Herald is the in-flight magazine KLM Royal Dutch Airlines.

The agreement covers the territories of Brunei, China, Hong Kong, Indonesia, Japan, Malaysia, Singapore and South Korea.

Holland Herald is published in English monthly and reaches 2.35 million passengers per edition. Readers are up-market and affluent business and leisure travelers, always on the move and interested in new technology and high-quality, luxury and design products. 94% of KLM’s passengers know and actively read Holland Herald (Source: Ipsos Research 2016 and MWM2).

Founded in 1919, KLM flies to 151 destinations in 72 countries, with a partner network that reaches every corner of the world. KLM flies to more destinations in Greater China than any other European airline, and is one of Europe’s largest carriers into BRICS markets, with 720 flights a month into these emerging markets.


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