AIM signs global partnership deal in US$900 Million in-flight connectivity market

HONG KONG, 16 June 2018


Asian Integrated Media (AIM), has been appointed as SITAONAIR’s advertising demand sales partner to sell advertising inventory across its in-flight connectivity portals with the following airlines:

  • Singapore Airlines
  • All Nippon Airways
  • Philippine Airlines
  • Cebu Pacific
  • Thai Airways
  • Garuda Indonesia
  • SriLankan Airlines
  • Etihad
  • EgyptAir
  • Oman Air
  • Aeroflot
  • Iberia
  • TAP Portugal

SITAONAIR is a company that enables airline passengers to use their mobile phones and laptops for calls, text messaging, emails and Internet browsing.

The representation agreement, effective 25 May 2018, covers major global markets including China, Hong Kong, Singapore, the UK, France, Switzerland, Italy, and Spain.

AIM will immediately commence selling advertising and brand sponsorships in these markets on behalf of SITAONAIR and share in ongoing advertising revenues.


Inflight Wi-Fi could be a $130 billion market by 2035*

Advertising revenue for inflight connectivity channels is projected to increase dramatically, as more aircraft is equipped with Wi-Fi connectivity.


In a recent study by The London School of Economics, the report made a strong business case for the future of Inflight Connectivity (IFC), predicting a market worth $130 billion by 2035, and contributing $30 billion to airline revenue.  The LSE study estimates targeted advertising revenue for the total airline industry IFC is projected at $26 million in 2018, $3 billion by 2028, and increase to $6.8 billion by 2035.

This deal now firmly positions AIM as one of the world’s leading providers of advertising solutions in the global aviation sector. AIM already has an impressive portfolio of in-flight media opportunities for advertisers to showcase their brand to captive audiences around the globe including in-flight magazines, in-flight TV, digital platforms and ambient media including airport lounge activations. In-flight advertising provides a unique way for media buyers and brand owners to target lucrative frequent flyers and business travellers including decision makers and opinion leaders with a high disposable income.


Quote: Peter Jeffery, CEO/Founder, Asian Integrated Media

“AIM’s new partnership with SITAONAIR secures our leadership position in being able to deliver to AIM’s clients valuable access to the rapidly growing and lucrative travel market, particularly from Asia. Delivering this rich audience through dynamic and ‘always on’ media platforms via the latest in technology in in-flight connectivity, opens the doors to vast advertising opportunities for the brands AIM represents.”



SITAONAIR is a company that enables airline passengers to use their mobile phones and laptops for calls, text messaging, emails and Internet browsing.

The company is a fully owned subsidiary of SITA, originally incorporated as OnAir as a joint venture with Airbus in February 2005. In February 2013, Airbus sold its 33% final stake to SITA. The company is headquartered in Geneva, Switzerland, and has operations in Seattle and sales offices in London, Singapore and Dubai.  They empower the air transport industry through tailored ‘nose-to-tail’ connectivity solutions that deliver true value.


About Asian Integrated Media:

Asian Integrated Media (AIM), is one of the world’s leading media sales representation networks. Headquartered in Hong Kong, AIM also has sales offices in Singapore and Beijing.  AIM has an expansive team working across these three cities along with a worldwide affiliate network of sales agents in all the key cities in Europe, Asia and the USA.  With a strong network of experienced advertising sales professionals, AIM now has representation in major cities across 16 countries. These include Australia, Benelux, China, France, Hong Kong, India, Italy, Japan, Korea, Singapore, Switzerland, Taiwan, Thailand, United Arab Emirates, United Kingdom and United States of America.

AIM is the exclusive partner of Cathay Pacific and Cathay Dragon representing all media platforms (worldwide representation), Conde Nast International, Qantas, KLM, Krisworld, Addition+, Handelsblatt Germany, Die Zeit Germany, Daily Mail UK, Harrods Asia, Newsweek, Perspective, The Key, Spirito diVino Asia, Hong Kong Tourism Board, Robb Report China, and Secoo eCommerce & Media.

Providing the best international sales representation for premium media, AIM is highly selective in the titles and platforms it represents with its key portfolio in the travel and luxury lifestyle segments.  It is the combination of experience, longstanding client relationships and a strong network of sales offices which ensures that AIM delivers the maximum level of advertising revenue for media partners.

*Credit: published Oct 2, 2017 in an article by travel tech news online site, ‘tnooz’.



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